Tokens & Themes

Built systematic color theming and automated design token pipeline that enabled white-labeling revenue at Brella and powered Loyto design system at IPRally.

Primary Brand Color

Tokens

&

Themes

Secondary Brand Color
Home
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Investing in

SaaS Startups

Albert Flores
Managing Partner, Formation 8
Theresa Webb
Partner, Accel Ventures
Arlene McCoy
Managing Director, NEA
Ralph Edwards
General Partner, GGV Capital
Spotlight
11:00 am
15 mins
Networking Lounge
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Robert Fox
Project Manager, Salesforce
Top Match
Investing in Series A
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Robert Fox
Founder, President & CEO
Women in Tech
Series A
Bootstrapped
Series B
Growth & Scale
Seed
Angel
Pre-Seed

Hi 👋 We are on a mission to close the gender gap and to help women embrace technology. We promote girls' and women's empowerment around the world, with a focus on Sustainable Development.

CHALLENGE

Design-dev handoffs required constant iteration. Colors, spacing, and typography implementations never matched designs exactly, creating inconsistency across platforms.

OUTCOME

Built automated Figma-to-code pipeline with systematic theming. Enabled white-labeling revenue at Brella and powered systematic design infrastructure for IPRally's Loyto system.

Context

Brella was originally an event app. But in 2020, when Covid hit, we pivoted from a networking app to a full event platform. We focused our resources on building a robust web experience since everyone was attending from their laptops.

By late 2022, as events returned to in-person, organizers needed mobile apps that matched the web quality they'd experienced during COVID. Our sales team kept hearing: "Your web platform is impressive, but the mobile app isn't up to date."

The missing homepage became our biggest deal-breaker.
Our app opened directly to a people list (which worked perfectly in networking-app days), but that isn't exactly the wow factor you want your attendees to feel when they are welcomed to the event.